Of the many political bullets a successful politician can dodge, cameras and press aren’t one of them.

After catching wind of Obama admitting he has made his choice for Vice President, one might fall victim of the far-well too known knack of the media to ride the ‘this just in’ wave, confusing the hailed politician with an entertainment star. It seems like Newsweek and Hello magazine are recently starting to integrate with Obama-like news, which could ultimately make one of his worst fears come true — becoming a celebrity. Many, including the republican nominee John McCain, have accused the senator of soaking up the celebrity life, comparing Obama to Paris Hilton and Britney Spears. And as this realization becomes closer and closer to Obama, there is really only one thing to do…deal with it. 

As Obama travels the globe, he will be swarmed by a mix of the media’s camera flashes and smiling fans, and he simply can’t get rid of only one. Both will follow him around like a loyal pet, and showing any frustration to this can and will backfire at him, which will send the right wing press (including McCain) into a full-fledged field day. So accepting this recent stardom may be a hard thing to do, but it will be the best choice for the senator long-term. 

So how exactly can this be carried out without ending in disaster? After arousing enough news sources with his vice president cliffhanger, Obama will have to try to sole this frenzy by delivering an “end — all” speech with his running mate this Saturday. Hopefully for the senator, after this chapter in his campaign finishes, the media can switch their attention to John McCain’s vice president fiasco. I’m sure the public (and the democrats) would like some more wind about Sarah Palin’s bid…

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Senator Barack Obama’s pick for Vice Presidency has been a rare case — swaying everyone’s opinion from your teenage daughter to the head of the New York times. And in a presidential race that is one for the history books from the candidates to the voters, what better time to keep the suspense high? So I guess the questions are who and why — but now its “when?”

Obama has left the country guessing left and right, but this time — the press has nowhere to go. Obama has been in a dark room with six top advisers, which means two things: a well thought out final decision — and no leaks. Although many news segments and articles have been written about possible choices, they have no possible leads and no one to get information to. So in the end, even with their top politics men analyzing anything everything and anything that could be going on in that room, they really don’t have a clue about who Obama will actually pick. It could be anyone from Vladimir Putin to Rihanna, as Paris Hilton put it. 

So with that said, who Obama does pick is not only a very important decision for his long term campaign, but will make a huge point to the public and sadly, race will be a factor. Obama’s best reception publicly as far as race, however, will probably a white male. As Hillary Clinton best put it during one of the primary debates: “there’s me {in other words a woman}, there’s Obama {in other words a black man} and then there’s John.” Referring here to John Edwards, her point was that with Obama and her breaking racial and gender barriers, John Edwards just looked like a stereotypical politician — a rich white male. And at this time in America, that’s what it can come down to — what race or sex you are as opposed to your actual political policies. 

His pick also shows to the more educated Americans what kind of policies he likes and what kind of politician he enjoys working with. He/she pick will show people who he thinks is a true leader and what he thinks his Vice President (lets call him/her “x”) has strengths and weaknesses. And that’s one of the reasons that picking Hilary Clinton would be complete suicide. In the rare case that Obama does pick Clinton as his running mate, he will get pounded by the press and the public. Why? Although Clinton shares many of the same opinions as Obama, she has not only fiercely attacked Obama throughout her campaign and decided to not completely disable her campaign after losing, she has attempted (and mostly failed) to cut Obama down in any possible way, and that mostly doesn’t involve politics. 

So who does this leave as the perfect running mate. In my case, John Edwards — but it would take more than just a flawless PR stunt to get his personal problems out of the way. And although what he did was horrible, I think he would be the perfect “x” for Obama — a publicly nice, white male that doubles as a great politician. Plus, he hasn’t gotten on anyone’s nerves yet. But since he is most definitely done (in the rare occasion he comes back it will be years), Obama is digging deep into his list of possible running mates, and the world will keep guessing.

So with no clues, the last thing to guess would be from a tactical point of view. During John F. Kennedy’s campaign, he chose (under great controversy) Lyndon Johnson, who wasn’t exactly his biggest fan or vice versa. One of the bigger reasons of choosing him was because JFK was not very popular in the South — and in the end — Johnson was. Obama could use this tactic for his advantage in his long struggle to steal some (bright) red states. Although it probably wouldn’t be in Obama’s best interest to shoot for Mike Gravel as VP, it would be almost monumental for the general elections to find someone with good connections to the midwest, preferably Ohio, who as we know literately picks the eventual president. So who has connections there? Well, there’s Ted Strickland…and not much else. As far as Ohio their aren’t many people over in the first door on the left, and Ted Strickland as governor is the best bet for Obama there.

But no news of anything in that category has popped up, we really have no leads in any direction. And with the democratic convention coming up, all we can guess all we want but — unless some sort of leak or lead surfaces — we’ll just have to wait and see. 

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Lets face it — America loves the comeback kid. Simply, we love to read about the guy who was once bad and now is good. If they reconstructed their life, they have a story. And in a sense — that’s what makes us great — we give second chances, and people who accept that have another chance. But this is something that goes beyond the television, beyond the newspapers — behind the scenes. This is what saves the day for the rich and famous, celebrity and nutty. And finally, this is what gives the genius PR guy his well-earned week’s pay.

Growing in the new age of media, I can spot a PR stunt when I see one. It can be flawlessly pulled off, and it can be failed. In theory, to pull of a public relations job really just needs to fit a common narrative. If its viable to the American public, then it can be done. PR guys can really save the reputations of anyone on the public map. A common example of a PR stunt on the political side would be the tell-tail story of Jenna Bush. The daughter of the president of the US, a tipsy, parting Jenna was busted for underage drinking and was completely demolished by the press. 

Then she disappears. 

Barely any information comes up about her in months. But no one wonders where she went. The media always has other things to report, and they carried on with that. During that time, Bush slowly created an instant resume, re-building her reputation off the air. Then she suddenly comes back into the press, and come back with a bang. She is suddenly a new person — cleaned up and engaged. She took trips overseas to Africa, came back with humanitarian street ‘cred, had a stint teaching unprivileged inner city children, wrote a book about HIV AIDS with a first run of 500,000 copies, and goes on a book tour. During that time she stayed completely out of clubs and the media, denouncing herself from a household name to a lesser status. Then she came back with a bang, made herself a hit in the media , and set up a very press-worty future — a book tour that the NY times correctly identified as a media blitz. 

What was pulled off here was not only a true PR stunt, but a successful one as well. Why? It covered all a stunt like this should have. What a true PR genius must do before starting his plan is a recognition of the hurdles he must tackle. Whoever constructed this plot obviously knew that the public would not forget the underage drinking if it wasn’t taken care of. So he/she took this into consideration when constructing Jenna’s new life. And because of this, the book that Jenna wrote not only cleaned up her resume, but it really was the coupe-de-grace of the whole stunt. 

Another great example of a PR stunt on the entertainment side is celebrity Paris Hilton. Hilton was really a victim of her own choices, and that dug her deep into a hole that was very tough to escape. After a sting of events that all ended up all of the internet, and sometimes backfiring at her — the media had a field day slamming her down. She: (in just some of her faults) released a horrific album that bombed the charts, got arrested and convicted for DUI, had a great deal of crying that happened all be on national TV, got any last bit of self esteem snatched from her a the VMA’s by Sarah Silverman, went to jail, got that famous mugshot, and then as a coming out party, had a disaster of a Larry King interview. By that time, she was in trouble. Another blow would be a definite KO for her, and she knew it. 

Enter the dragon, or as I would call him — the PR guy. With his/her aid, Paris took the tactics of many before her and took months off, both rebuilding and letting the press forget about her. And in a sense, they did. 

Then, after John McCain took a swipe at Obama as well as her with his campaign ad — she pounced, fully charged and ready. She struck back with her response commercial, and at the same time took a decisive step back into the fiery realm of the media. Her commercial was both funny and accurate, but most of all it was genius. She knew she couldn’t win pretending she was just an American citizen, so she in a sense admitted her stardom and called herself a celebrity, which would have never happened before. This time, though, it worked. The press fell for it, and Hilton was back where she was always meant to be — a rich, dumb blonde fashion model who doubles as a celebrity by night. That may not win a nobel prize, but it is where she is meant to be.

PR stunts are really that last spark of hope in politics and entertainment that has saved the careers of many. There have been many of these acts before and there are many in process right now (an example would be Britney Spears). And although they work unnoticed, behind the scenes, the real geniuses behind all of these acts are the PR guys. And that’s how it will stay. 

There have been many bad choices made by Paris Hilton, but after John McCain’s ad blaming her for being a “celebrity” along with Barack Obama, her latest decision would be described a genius, or for a more “Paris” point of view – totally hot.

Appearing on a pool lounger in her signature skimpy swimsuit, Hilton’s response commercial was literately the perfect thing to do, a one minute speech covering everything from why John McCain was too old to be president to her hilarious energy proposal. Obviously the editing and script was written by someone with an IQ that’s over the age of my dog, but nether the less, I think it was brilliant for Paris to include herself in it. I applaud her for not taking a “Stars are Blind” approach and admitting her obsessive stardom while also making perfectly constructed remarks that completely awesome. The response ad in all was both brilliantly designed politically, but it could be followed and enjoyed by everyone watching it from a thirteen year old to a eighty year old.

As far as John McCain’s campaign, he needs a new head of advertising. He is repeatedly airing commercials that are not only incredibly cheesy, but are so vulnerable for both political and (as we have seen) celebrity backfires. He is getting sloppy, and everyone watching his ads can figure it out. Here is the ad