September 21, 2008
When the first concepts of blogging were tested, no one could have imagined its impact on national press and its credibility. But furthermore, blogging was not imagined (and certainly not intended) to not only effect the way we look at the political center-stage, but slant it all together.
But how has blogging done this? The answer is simple and obvious, but otherwise a genius long-term formula that has overblown its projected stardom. Blogging is everywhere, in politics, sports, health, cooking, business, schools and education. But more importantly, its everyone.
And this essentially has two meanings. Anyone who wants a say in their interests has a blog, and if they are credible and truthful, people in higher places will recognize that by quoting and linking them, thus sending the blogger up the ranks. And because blogging has this concept of rising through the ranks, every person who has an interest in something can try it, while being anonymous or not. And this has not only created great bloggers, but famous bloggers. Hence bloggers like Matt Yglesias, who have risen through the ranks based on their credibility and their ability to pump out interesting posts. Then there are also strike-it-rich bloggers like Perez Hilton, but then again this post is about politics.
The second meaning of this would be the necessity for all high-up people and corporations to have blogs. For example, although blogging is truly headed towards the destruction of credible news, Rupert Murdoch is forced to have his own blog. Why? Blogging is not just a trend, it is truly the future of media, and everyone is grabbing their share of stock. And furthermore, hence online webzines and newspapers like The Huffington Post and numerous other smaller magazines, created and run by bloggers.
Before blogging, political press would take their time publishing articles about what they wanted to point out, and now the web has completely changed this habit into a thing of the past.
An example would be the simple gaffe of the McCain campaign’s economic adviser Carly Fiorina, who pointed out that both McCain and Palin wouldn’t be fit to be the head of a major corporation. The gaffe, routinely covered by think tank Think Progress, was literately handed to bloggers by the press. And the bloggers didn’t leave any mercy — the liberals blasting McCain on how he can’t even pick a loyal campaign advisor and the conservatives lashing back with anything they can find.
What blogging really can accomplish is unlimited, and this is what has created a new dimension in politics. Both parties know that they can’t get away with anything blatant, and they have to play the press as well as the bloggers.
This is comparable to playing table tennis with a backwind — it can both help and hurt you, depending on if you fight the wind or let it play your shots. And in a sense, all you need to do is let the bloggers bite on something juicy and you have hit a genius spin shot carried to the other side of the table by the wind.
Hence the vice presidential pick of Sarah Palin, which has created so much noise in the press and blogs that every blogger has featured their own “credible” opinions on, dividing lines in both parties and more importantly creating story after story, claims after claims, and rumors after rumors from everyone on the web. And meanwhile, the McCain campaign, sitting back in their Arizona headquarters had the press and blogs outdoing themselves head over heals, while all they did was simply make a pick and dream up three stump speeches.
So what’s my point? Blogging, whether you like it or not, is the new media, and the political world knows that they can’t fight it. They need to run with blogging if they want any victory.