The Arms Race For an Audience: Can Campaigns Use Frequency To Sway Voters?
October 23, 2008
Repetition can and has proved a deadly political strategy in recent months, but has it necessarily won out voters? I’d like to cite a quote by former USSR leader Vladimir Lenin, reading:
“A lie told often enough becomes truth.”
The strategic beauty of this quote is simply because it has essentially lasted into the present and proved itself when associated with the past. But what is arguable is that campaigns have put this quote into practice — with political ads.
With a seventh grade education (and counting), I am not ready to make a statement about a past world war nor am I about to call anything or everything thrown around the political spectrum a “lie,” but it is unimaginable not to disregard that the concept of Lenin’s quote has surrounded our daily lives. Living in California, media outlets and advertising are close to impossible to escape, only escalating as the voting season has transitioned itself into full swing. But what it also noticeable is the volume in which these ads are coming.
For example, Proposition 8, aimed at taking away certain gay rights, has been advertised almost entirely against by No On 8, with a ratio of 5:1 to their opposition, Yes On 8. This lopsided press swing shows a win in funding to No On 8, but it also begs the question: could more ads from one campaign than another ultimately win a large number of votes?
Obviously gay marriage is an issue that isn’t likely to be effected by the press, but is this also the same in the fragile politics of a national election?
What strikes me even more is the similarly advertising and funding wise between Barack Obama and No On 8 — both have sufficiently more ads and money than the opposing campaign, and both are seemingly in the lead.
So I’ll ask the commenters once more — has Obama’s frequent on-air time and sufficient donation lead effected the polls, and will it effect the voting booth?