Obama Goes On the Attack — With A Little Help
August 20, 2008
Genius marketing mixed in with perfect tactics and fan support have made senator Obama’s new ads as effective as ever. After McCain’s celebrity attack ads geared towards Paris Hilton and Britney Spears as well as the Illinois senator, a response ad was imminent — and hyped.
And did it come, in Obama’s first attack ad: “Embrace”, which turned the tables on the popular political ‘celebrity’ topic and focused on the popular web video of McCain hugging current President George Bush — who has now become public enemy #1 for the Democrats. More notably though, “Embrace” was truly the first full-fledged attack on McCain, and in my opinion it came at the best time.
Although he has been steadily gaining on Obama’s lead in the polls, McCain’s PR has been on the decline recently, starting with his Iraq-Pakistan border gaffe and continuing with his recent attack commercials that seem to have little thought and research thrown into them. And because of this they have been ripped to pieces publicly by Obama staff and then discussed in numerous liberal blogs and forums.
On the flipside, Obama’s ads have been technically defensive responses with savvy quotes and researched facts, which have strangely been untouched by the right wing so far. His second ad, “Economy” was a simple but genius approach which has not been yet done before, but startled viewers. Starring McCain’s economic gaffs and disagreeing American citizens, on air the ad was very convincing — although it is very, very possible the people in the ad were the ones who agreed with Obama. But what not many people realize is that the Americans in the ad were from some of Obama’s weakest states, including Ohio, Indiana, and Kentucky — where the average Joe would probably a McCain guy. This may have gone unnoticed by many, but it was a great idea for the campaign to exploit that weakness in a public way.
But not only is Obama winning in the advertising category, he’s orchestrating McCain attacks every day — most without him knowing. Obama’s fans have played a huge role in his campaign, and they have continued to on the web, where “first door on the left” type of blogs are sending out disses and attacks to the republican side with appeal to everything from McCain’s secret service to remixes of his gaffs and views being ridiculed by “experts”.
So as Obama continues on with his hyped running mate decision and television ads, he knows one thing for sure — he won’t be alone. Far from it.