Beverly Hills: Where The Tourists Empty Their Pockets

July 27, 2008

As a Los Angeles resident for over 13 years now, I have been accustomed to the two alternate worlds of LA: Beverly Hills, and everywhere else. Recently I made a few trips of longer duration to this hub of stars, and while browsing the shops, I noticed two things. First, the prices, and what they were selling. When it comes to Beverly Hills, the myth is definitely true — everything is overpriced. But, being the teen I am, shopping is not exactly my expertise, so I have never before hit up any of the top notch appointment-only stores in the Hills. But when I first entered these stores and took a look at the price tags, I was blown away. As a southern Californian traveler, I have been accustomed some pretty outrageous stuff around here, but nothing like what was going on over in the BH. Highlights of the store that I browsed while I was wandering included $4,000 Italian motorbike jackets, $40,000 dresses, and my favorite — a $450 cotton undershirt. Now I do understand that this clothing they are selling is the real deal, high quality fabrics, comfortable feel, ect. — but the 450 buck undershirt really struck me as something I may have 10 of in my dresser that was bought for under 5 dollars or less at a popular Polo in a Santa Monica shopping mall. So I made two conclusions: people who buy this stuff are either the filthy rich Los Angeles .com billionaires who own the multiple Ferraris and Gallardos outside, or regular income people who just want to look filthy rich. The answer…was neither. 

The second thing I noticed was who was shopping at these stores. Not only did I not see one resident of Southern California in the stores besides the employees, but everyone in the store wasn’t even from the West — mostly not even America. And at that moment the awful truth struck me — these people (who were actually buying this stuff relentlessly) had fallen under the misconception that makes places like Vegas so famous. If you are looking at a stereotype movie shown about Los Angeles, it is almost guaranteed to show the juiciest parts of LA — the expensive shops that the not even the actors in real life would shop at. My point? To foreigners, Los Angeles is Beverly Hills, and it would be like going to Vegas and not visiting a casino to not feed off of the Hills. In fact, for the average tourist I saw there (a Japanese couple and their two sons), it would be virtually impossible to see the real essence of the great city of Los Angeles without a local to show you away from the luring lies of Beverly Hills, and into the real Los Angeles — the city. For example, when I visit South America in a few weeks, (as an American) I will most certainly be shown into the finest of hotels and dining, probably missing what is really what the whole city is about — digging deep into the rich history and life of the places I will be traveling to. This is the exact same feeling that couple from Japan probably was lured into when traveling to Los Angeles. 

I am not claiming that Beverly Hills is bad for the city, it is an important asset of Los Angeles’s culture. But I encourage all travelers who may be reading this to find someone local and stay away from the tour busses that only shuttle to the glamorous stops, but to really go into Los Angeles and learn — not necessarily the history of the city, but the culture and the town hubs that really show what LA is all about to me — the greatest city ever.

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